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Project Much?

Josh Marshall quotes one of his readers regarding John McCain's New Mexico speech from yesterday:

What a weird spectacle McCain's speech was this afternoon. It was as though McCain went out of the way to take every criticism that has come his way and attribute it to Barack Obama. In addition to being jarringly at odds with reality, it also seemed to undermine the larger questions that the campaign seems to want to be raising.

My wife said much the same thing. And it seems so obvious. The now-infamous Des Moines Register video shows a man so unable to master himself that he fairly seethes with anger -- so much so that the Register, a reputable if socially liberal newspaper, felt it appropriate to publish an op-ed on the topic as it related to McCain's suitability for Presidential office:

John McCain is angry.

You can feel it in the clenched muscles in his throat, the narrowing of his eyes, the controlled tone with which he handles a question he doesn't like, as if struggling to contain something that might spill out. We've seen that body language on TV. But around a Des Moines Register table Tuesday, the anger and tension were palpable. And unsettling.

The thing that bothers me a little is that in my experience, this kind of projection -- calling your opponent out for what you're doing -- usually works. People assume that no one would get that angry without good reason, especially if you've established a reputation for moralism and integrity.

The one hope is that McCain has indeed damaged his brand so badly that he has no reputation left to ground that impression in. (Discounting the "base", of course. The Republican base is rabid with frustrated fury by this time -- witness the un-corrected shout of "kill him" at a Palin rally over the weekend, or "terrorist!" in response to McCain's rhetorical question 'Who is the real Barack Obama?')

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